On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that regulates the world’s Internet domain names, approved changes that will allow groups to apply for almost any TLD in almost any language. On January 12, 2012, the application window opens. But with less than three months between now and when an application can be submitted, many are wondering if there’s enough time to do it right. There is!

Read about the application process.

ICANN’s decision to create a “dot-anything” presents an unprecedented opportunity for businesses to register their company or brand name as a gTLD.  In securing ownership of a piece of the Internet, brands can leverage this new presence in ways not imagined before to redefine, enhance, and renovate a business model, distribution channels and strategic positioning, and maximize their online marketing activities.

Read more now.

There are many things to consider when determining the right new TLD, and a lot of confusing information on the Internet about what’s possible and what’s not when it comes to applying for and securing a new TLD.  DotYou is here to help businesses, communities, and organizations determine the right approach.   We invite you to visit this space regularly to keep track of industry announcements, emerging trends, upcoming deadlines, legal issues and decisions, and opportunities to capitalize on the top-level shift.

Still have questions?  Contact us today!

Welcome to dotYOU!

The Internet is now shifting to the right of the DOT.  Are you ready for this change?  Are you ready to make the right decision on a Top-Level Domain (TLD) for your organization?

Whether you are a CMO, a domainer, a chief digital officer, a member of any large organization, or legal counsel, this site will help advise and provide answers to your questions around TLDs. dotYOU will provide you with commentary on the implications of TLDs, what they can offer to an organization, and information about the process of applying and ultimately managing a TLD.

Establishing a TLD is a great opportunity.  Keep one step in front of the competition and one step over the DOT.  Let dotYOU lead you through your journey…

What brands need to do to ensure that consumers .care

March 12, 2013 | author: |

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PRWeekUS.com recently published an article around the steps brands need to take to ensure that their nTLD(s) are successful in the marketplace. While some bystanders may be skeptical of the actual consumer demand for these nTLDs, the article addresses these concerns with a quote from Brad Smith, director of global media affairs, Internet Corporation for Assigned Names…Join the discussion

Independent Objector for New gTLD Program Selected

May 15, 2012 | author: |

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In Case You Missed It ICANN selects Professor Alain Pellet as the Independent Objector for the New Generic Top-level domain program. The Independent Objector acts solely in the interest of the public who use the global Internet. The WHOIS Policy Review Team, constituted under ICANN‘s Affirmation of Commitments (AoC) agreement with the U.S. Department of…Join the discussion

Applicants Notified, Now When’s the Reveal?

May 10, 2012 | author: |

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Just shy of a full month of TAS being offline, ICANN has announced they have notified all users who could were affected by the glitch on April 12th. ICANN notified users in four categories: Users who did not have file names or usernames viewed Users who had one or more file names and/or user names…Join the discussion

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