dotYOU Branding | For Your Company

Currently, there are 22 gTLDs (.com, org, biz) plus roughly 250 country-level domains (.de, .uk), that can be used in Internet addresses. ICANN’s decision to create a “dot-anything” presents an unprecedented opportunity for businesses to register their company or brand name as a gTLD.

The dotbrand TLD is potentially a source of business and income – a branded company TLD can create second-level registrations and agreements with suppliers, distributors and other partners who are aligned with the brand.

dotYOU Brand News | Recent Discussions

In Case You Missed It…

October 27, 2011 | author: |

Tags:

Here are some articles from this week you might want to check out!

Web.com plans to apply for .web top level domain.  Web.com has filed a trademark application and thinks no one else should be able to get the name.  Read more.

Will there be a few hundred gTLD applications submitted?  Or several thousand?  We will find out on May 1.  But in the meantime, what do you think?

Applying for a new gTLD?  Here are some key dates you should know.

Should Brands Put Advertising Money Towards TLD?

October 25, 2011 | author: |

Tags: ,

Big brands spend millions of dollars advertising each year – and they are usually promoting a dotcom web address.  What if they put their money towards a .brand TLD?  They could get more out of their advertising dollar if they were promoting and advertising their own TLD.  And a brand TLD could even save companies money because it would eliminate the need to buy domain names in every TLD out there.  What do you think?  Is your company applying for a .brand?  Read the entire .brand article here.

#gTLDChat: Understanding The ICANN Guidebook

October 21, 2011 | author: |

Tags: , ,

On October 19th ,we hosted the second Twitter Chat, #gTLDChat. Thank you to everyone who participated. We would like to especially thank ICANN for their participation in helping better understand the Guidebook.

As promised, below is a transcript of the #gTLDChat. The questions we asked were:

  1. What do you feel is the most complex question or to-do item on the list?
  2. Do you believe there is any advantage in submitting an application early in the application window?  Why or why not?
  3. What are the pros and cons of applying as a “community-based” application?
  4. Do you believe obtaining a community status is achievable in any TLD?
  5. What questions have brands asked about the Registry Agreement and becoming part of the gTLD Registry community?
  6. What should companies take into consideration if they are wanting to be BOTH a registry and a registrar for their TLD?
  7. The application Q18, on purpose of TLD, what do you believe ICANN wants 2 know and what needs to be considered when responding.
    - Application Q18 Describe the mission/purpose of your proposed gTLD. How do you expect it will benefit others.
  8. What advice are you getting/giving regarding calculating the amount of the COI? #gTLDChat
    - COI = Continued Operations Instrument #gTLDChat
  9. Q8 What other areas of the Guidebook should ICANN provide more guidance to Applicants? #gTLDChat

Update: Our next #gTLDChat will be on November 9th, 2011. We can’t wait to see you in the chat!

Special Note: We will be hosting another #gTLDChat after ICANN Dakar. Please keep an eye out for more information.

#gTLDChat Transcript: (To read from the beginning of the chat, click “Additional Entries” at the top of the transcript box.)

Related Posts Plugin for WordPress, Blogger...