Tag Archives | Brands

New Top-Level Domain Names Will Make The Customer-Brand Connection Even Stronger

Former Samsung Electronics SVP, CMO, Steven Cook, and Neustar’s VP of Marketing, Enterprise Services, Jim Rogers discuss how new gTLDs could be an avenue to help create a “love brand.” Read more here.

 

New gTLDS: Why Ignoring Them Could be a Career-Limiting Move for Chief Marketing Officers

Join the #gTLDChat Twitter chat on Wednesday, October 5th, at 12:30 p.m. EDT as seasoned marketers and Internet experts discuss the marketing and branding opportunities that ICANN’s new generic Top-Level Domain (gTLD) program has to offer.  This is your opportunity to ask questions, contribute to the conversation and find out more about why many marketers believe ignoring the new gTLDs could leave your organization out of the largest branding opportunity in the history of marketing.

WHAT: dotYOU is hosting the #gTLDChat Twitter chat for marketing and brand managers to share information, ask questions and discuss the opportunities new gTLDs offer the marketplace, including advertisers, brands, organizations and communities, domain investors and others.

WHEN: Wednesday, October 5th, 12:30-1:30 p.m. EDT, engage in the chat using the #gTLDChat hashtag.

WHERE: On Twitter, join the conversation by adding hashtag #gTLDChat in your Twitter status updates; you can also follow in real time using http://search.twitter.com and entering #gTLDChat in the search box.

WHO: dotYou (@YourTLD) will moderate the discussion. Anyone can participate via their Twitter handle. We want you to share your knowledge, ask questions and help drive the conversation!

New gTLD Program for Brands

Yesterday Minds + Machines announced new pricing for brand TLDs. The new program is for brand owners who are considering applying for a new generic top-level domain (gTLD) from ICANN.  Read more about the program: http://www.sacbee.com/2011/09/21/3926591/minds-machines-introduces-new.html#ixzz1YgvvrEFT

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